Full Stack Growth Infrastructure
/
Livlyt
A workplace and lifestyle benefits platform scaled from inception to a $100M acquisition. WeLaunch built and operated growth and operational infrastructure underpinning acquisition, onboarding, and retention from the earliest stages.
Industry/
HR Tech / Employee Benefits
Timeline/
24 months
01
Challenge
Built to Scale From Day One
The founding team knew their model required both B2B enterprise sales and high-volume B2C employee engagement simultaneously.
Winning a company contract meant nothing if employees did not adopt and use the platform.
Most startups solve one side first. WeLaunch built both systems at the same time.
02
Approach
Two Engines Running Together
On the enterprise side, WeLaunch deployed outbound automation engines and LinkedIn data workflows targeting HR leaders and Chief People Officers.
On the employee side, onboarding workflows and retention automation systems guided activation, engagement, and re-engagement.
The two engines fed each other. Strong engagement data became proof that closed new enterprise deals.
03
Result
The $100M Outcome
The platform scaled across enterprise contracts and employee usage.
Strong retention metrics, predictable pipeline, and scalable infrastructure made the company highly attractive.
The company exited at $100M.
04
Takeaway
Client Testimonial
"We were running two completely different go-to-market motions at the same time. WeLaunch gave us the infrastructure to do that without doubling the team."
— Co-Founder, Employee Benefits Platform
